Consulting · Websites

Websites and Shopify stores for small businesses.

I build Shopify stores and custom sites for small businesses: the copy, the design, payments, policies and email, all set up and tested before launch. After launch, a care plan keeps it current, so you never have to touch the code.

I'll reply with a short intake form. Once it's back, we'll book a 30-minute fit call. Already know what you need? Start the intake form.

  • Shopify and custom-coded sites
  • $75 an hour, quoted up front
  • You own every account
  • I built this site myself

You bring

  • Your products or offer
  • Your logo, photos and story
  • The sites you like and why

You get

  • A live site on your own domain
  • Payments, policies and email set up
  • A care plan to keep it updated

Every build is tested on phones before launch

Recent builds

Live sites I designed and built.

Shopify store · scentrica.com

Scentrica: authentic designer and niche fragrance

A fragrance resale business needed a real storefront for buyers who found it through Reddit and Facebook posts. I built the Shopify store from scratch.

  • Setup: plan, custom domain, Shopify Payments and PayPal, and fragrance-specific shipping, return and authenticity policies.
  • Shopping by how people choose scent: menus by brand, by vibe (Fresh & Clean, Date Night, Office Safe) and by notes, plus a testers collection.
  • A trust bar on every page: 100% authentic, ships in 2 business days, free shipping over $75, 15-day returns.
Scentrica.com home page with fragrance bottles and the Shop by vibe sectionVisit scentrica.com

Custom-coded site · simplyformebible.com

Simply For Me Bible: personalized Scripture studies

A personalized 31-day study needed a site that could take a custom order for each reader. I coded it, connected an AI chat box, and host it on Netlify.

  • A 4-minute quiz that gathers what each study is written around: who it's for, the book, the translation and the season.
  • Stripe checkout and gifting: card, Apple Pay and Google Pay, plus a gift flow that emails the recipient their own quiz link.
  • A private study app for each reader, backed by Supabase, where they read, journal and check off each day.
  • A "Go deeper" chat box inside every study. I connected it to the Claude API, so readers can ask a question about the chapter and get an answer grounded in that day's passage.
Simply For Me Bible home page with a phone showing a personalized study coverVisit simplyformebible.com

Custom-coded site · popperformancegroup.com

POP Performance Group: the site you're on

One site had to serve three audiences: employers hiring for People Ops, coaches and small businesses, and job seekers. I designed, wrote and coded it, and host it on Netlify.

  • Consulting pages with tabbed pricing, a payback calculator and email links that start an intake.
  • A portfolio you can filter by People Ops, products, websites and AI, plus Challenge, Action, Result write-ups.
  • Booking built in: a Google Calendar scheduler for People Ops conversations and coaching calls.
  • Built for every visitor: works on phones and keyboards, and motion turns off for people who prefer less.
Popperformancegroup.com home page with Carol's portraitSee the home page

My process

Six steps from a first call to a site you can run.

1

Discovery call

Who visits, what they should do first, and whether we're a good fit. After the call, I send a written quote.

30 minutes
2

Strategy call

We plan the site together: your content, brand and style, the pages you need and the sites you like. I also collect access to your domain and the accounts the build needs. No brand kit? I build one from this call.

After agreement and deposit
3

Build

I write the copy in your voice, then build a Shopify theme for stores or a custom-coded site for anything else.

Draft link to review
4

Commerce and setup

Payments, shipping, tax settings, policy pages, forms and email on your domain.

Test purchase
5

Launch check

Phones, links, speed and basic search setup, checked before your domain goes live.

2 revision rounds
6

Launch and care

Your site goes live with 14 days of fixes included. After that, the care plan keeps it updated.

Care plan available
Before step 2: we book the strategy call once we both sign the agreement and your first deposit is paid.

Pricing

Clear pricing, quoted before I start.

I estimate the hours at $75 an hour and quote you one number in writing. If the work runs long, that's on me. New requests get their own quote first.

One page, fast

Launch page

$1,200

A one-page site with copy, design, your domain connected, and a booking or contact form. About 16 hours.

Email me about this
Up to 5 pages

Small business site

$3,000

Written and designed for you, checked on phones, with basic search setup. Custom-coded like Simply For Me Bible. About 40 hours.

Email me about this
Like Scentrica

Shopify store build

from $3,400

Store setup, theme, payments, shipping, policies, menus and collections, up to 25 products loaded, and a test order. About 45 hours.

Email me about this
After launch

Care plan

$115 / month

Up to 1.5 hours of updates each month, plus a monthly check that every link, form and checkout works.

Email me about this
Need something smaller? Fixes, new pages and store updates are $75 an hour, 1-hour minimum, quoted in writing before I start.

Platform costs (Shopify plan, domain, hosting, apps) are paid by you directly to those providers.

Questions

What clients ask before they book.

Shopify or a custom-coded site?
Shopify if you sell physical products and want inventory, shipping and checkout handled for you. A custom site if you sell a service, a custom order or a digital product, or want lower monthly costs.
How long does a site take?
A launch page takes about a week. A full site or store takes 3 to 5 weeks. Fast feedback keeps it on the short end.
Who keeps the site updated after launch?
The care plan does: up to 1.5 hours of updates each month and a monthly check of every link, form and checkout, for $115 a month. If you want to make small edits yourself, I walk you through the basics at launch.
Do you write the copy?
Yes. I write every page in your voice from our calls, and you approve it before it goes live.
How do payments work?
50% books your start date and 50% is due at launch. Projects over $3,000 can split the second half into two payments.
Who owns the site?
You do: the domain, the store or hosting account, and every file. I work as a collaborator on your accounts.

Tell me about the site you need.

Send a quick email. I'll reply with an intake form, then we'll book a 30-minute fit call.

Already know what you need? Start the intake form.

Email me about your project