Eleven results, owned start to finish.

People Ops programs and the products and sites I build, each in Challenge, Action, Result format. Filter by the kind of work you care about.

2 weeks*

Digital product

Aligned Salons: a coach's method, turned into products

Challenge: A salon business coach had a proven model in her notebooks and calls, and salon owners asking to learn it. She had nothing to sell them.
Action: Wrote and designed a 149-page book from her calls and notes, built an 8-tool toolkit in 14 files, and launched both on Stan Store with a checkout add-on and confirmation emails.
Result: Three offers live: the $397 book, the $297 toolkit and a $97 add-on. Read the case study.

*Based on immediate client feedback during the revision rounds.

Shopify

Website build

Scentrica: a storefront for a resale business

Challenge: Fragrance sales ran through social posts and direct messages, with no store buyers could browse or trust.
Action: Built the Shopify store from scratch: custom domain, Shopify Payments and PayPal, fragrance policies, and menus by brand, vibe and notes.
Result: A live store at scentrica.com with a trust bar on every page: authentic bottles, 2-day shipping, free shipping over $75 and 15-day returns.

Custom code

Website + AI

Simply For Me Bible: personalized studies, sold and delivered online

Challenge: Every study is written for one reader, so the site had to take a custom order for each one.
Action: Coded the site on Netlify with a 4-minute quiz, Stripe checkout and gifting, a private study app backed by Supabase, and a "Go deeper" chat box connected to the Claude API.
Result: Readers order in minutes and get their own study app within 48 hours. Visit the site.

This site

Website build

popperformancegroup.com: one home for every kind of work

Challenge: People Ops roles, consulting and coaching each need their own pitch, without three separate brands.
Action: Designed, wrote and coded a multi-page site on Netlify with filterable work, tabbed pricing, a payback calculator and an email intake flow.
Result: One site where an employer, a coach or a small business owner can each find their path in a click.

~$35K

Vendor management

Leave vendor RFP and savings

Challenge: A 650+ employee org needed a better leave administration vendor, and nobody had pressure-tested the market in years.
Action: Ran the RFP end to end: requirements, outreach, demos, and a scored comparison across five vendors.
Result: Roughly $35K in combined rate and fee savings, with a vendor the team actually wanted to work with.

End-to-end

Performance strategy

Performance review cycle, built from scratch

Challenge: 650 employees across corporate and Showroom teams, and no formal review cycle to align them.
Action: Partnered with executive leadership and people managers on the strategy: wrote the review questions and rating scale, facilitated calibration, and built the cycle in Lattice and Paylocity.
Result: A complete cycle launched for corporate and Showroom managers, with calibration that leaders trusted enough to repeat.

Day 1 ready

Program build

Babylist Showroom people programs, from zero

Challenge: Babylist was opening its first retail showroom. No retail onboarding, policies, pay structure, or HR systems existed for that population.
Action: Led the people infrastructure build: onboarding, policies, benefits, pay structure, and HR systems for exempt and non-exempt staff.
Result: Everything live on opening day, then a run of programs that put people first and still served the business.

6-wk

Program design

Paid gradual return-to-work for birthing parents

Challenge: Birthing parents were returning from leave straight into full-time schedules, with no ramp.
Action: Collaborated with executive leadership to design a 6-week, 4-day-per-week benefit at 100% pay.
Result: A return-to-work ramp that parents used and leadership approved, folded into the standard leave experience.

100%

Governance & risk

Company-wide compliance refresh

Challenge: Four workforce segments, each with different training requirements, and no single annual refresh to cover them.
Action: Built one annual compliance refresh spanning HIPAA, anti-harassment, and policy acknowledgments, tracked per segment.
Result: 100% completion across all four segments, documented and ready for audit.

HRBP

HRBP partnership

The partner managers actually call

Challenge: Managers avoid HR when they don't trust it, and problems surface late.
Action: Built rapport one conversation at a time. I write PIPs with managers, run separation prep meetings, and coach them before the hard conversation, not after.
Result: Managers bring me performance, conduct, and separation issues early, and employees tell me what they would not put in a ticket. Issues settle before they grow.

AI bots

AI & automation

Automation across payroll, benefits, and compliance

Challenge: Recurring admin work in payroll, benefits, and compliance was eating hours the team needed for judgment calls.
Action: Built a Benefits Admin bot for premium clawbacks, Zapier feeds that post leave status to Slack, Monday.com boards for onboarding and immigration, and ATS-to-HRIS data flows on Claude and custom GPTs.
Result: Hours saved every week on recurring tasks, with consistency and compliance held across stakeholders.

Why this format? Challenge–Action–Result is how I rebuild client resumes at POP Performance Group. If your materials read like a task list, this page doubles as a sample of the fix.

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